You may have heard the term "circular economy" more often due to its association with the SDGs.
The circular economy differs from the conventional concept of sustainability in that it is an approach to sustaining business over the long term. The current economy is based on a linear system of "create, use, and discard," and value is created by selling products and goods. At the same time, we are using up limited resources, increasing waste, and polluting the environment. The circular economy is an attempt to fundamentally change this system.
The realization of a circular economy inevitably involves economic growth, and has the potential to have a huge business impact. It is not limited to means such as recycling and reuse, but has the potential to significantly change the dynamics of the economy, such as smart energy consumption, building stronger relationships with customers, relationships between companies and customers, and the flow of raw materials and products.
And in terms of value creation and customer relationships, design plays an important function in the circular economy.
In this programme, you will learn the overview of the circular economy and its design approach from the lecturer who is a leading expert in this field. Through simple workshops, participants will gain hints on how to tackle the challenges of the circular economy in practice.
Date and Time
February 17th (Wednesday), 2021 18:00-21:00 JST
Structure of the Programme
Lectures and Exercises
English (with simultaneous translation)
Clare Brass、Thomas Leech（Department 22）
Design Consultancy Department22 Founder and Director. He specializes in approaches that use social issues as an opportunity to create innovation. At the Royal College of Art, SustainRCA was launched to promote sustainability education as an interdisciplinary organization. In addition, based on Department22, it provides various companies, including Japanese companies such as Panasonic, Nissan Motor, and Hitachi, to solve problems through a circular economy approach.
Department22 Co-founder. Studied product design at the Royal College of Art and Brunel University, and experienced R & D at high-profile companies such as Mulberry, Morphy Richards, Adrok, and Onzo. Born in the Schmidt Macarthur Fellowship, which nurtures the next generation that develops the circular economy. Familiar with cutting-edge materials, as an associate searcher for the Burberry Future Material Research Group, he contributes to the development of sustainable materials, customer experience and manufacturing innovation.
Number of Participants
Anyone who is interested in the circular economy or who has issues in this area in their work is welcome to attend.
33,000 JPY (30,000 JPY + 10% Consumption Tax)/participant
How to book
The call for participation is closed.