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Review: De-mystifying the User Experience

Updated: Sep 30, 2022

The programme welcomed Ronel Mor from the Bezalel Academy of Arts and Design Jerusalem, who presented a UX equation that he concluded from his experience as a researcher, experience designer, and practitioner. The participants learned about various cases and evaluated them using the equation. In the exercises, they separated into teams, and worked mainly on two assignments. The programme is expanded to two days, doubled from a usual one-day online programme. In between the two sessions, inspirational materials were sent to the participants to help them reflect on the issues. Please read the following text, written by a participant.


My job is to help clients grow and innovate their businesses using technology.

In the course of these activities, when discussing what kind of solution or service is best, there are often times when multiple perspectives are mixed together and the discussion does not converge.

The equation E x (F - M ) < V is very simple and easy to understand, and I would like to use it in the future.

The session itself was a combination of classroom lecture and group work, and I was able to use what I had learned in actual discussions, which was a good experience. There were two group work assignments, one for Day 1 and the other for Day 2, and in Day 2, we were asked to consider the human body as an interface and to come up with ideas for its functions.

Yosuke Akaho

Innovation Evangelist

Business Innovation Unit

Tata Consultancy Services Japan

About the programme

Title: De-mystifying the User Experience

Facilitator: Ronel Mor (Bezalel Academy of Arts and Design Jerusalem)

Date and Time: August 10th and 24th, 2022, 18:00-21:30

Format: Online

For more information, please check the following page:


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