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Review: Designing the Wow! Service Design Intensive Course

The programme was conducted by Professor Clive Grinyer, Head of Service Design at the Royal College of Art. Over the course of three sessions, participants learned the fundamentals and the essence of service design, focusing on themes such as public policy, retail, healthcare, finance, and work-life balance. Please read comments below.


I participated in another Clive's short program last year.

Since then, I have been vaguely interested in the field of service design. At my current company, I work in the very department that is in charge of services.

One of the most difficult things for me is to get an overall picture of the service. I could learn about tools and methods from books, but it was quite difficult to actually apply them, and I felt that I was not making much use of them in my work.

The theme for our team was the financial services of the future. When I saw it, it was so far from my area of expertise, and I was worried that I would not be able to make it through to the end.

But we could make up a good output, and I could feel that we had learned a lot.

What impressed me the most was Clive's words which was: One of the roles of a service designer is to lift the entire team's spirit and create an atmosphere that makes everyone involved in the project.

The classic image of a designer is that of a solitary craftsman, but I felt that that image will change in the future.

I hope I will apply what I have learned to my actual work and deliver "WOW! to many people by using services I'll create.

So Takayama, Designer

Xenoma, Inc.

About the programme

Title: Designing the Wow! Service Design Intensive Course

Facilitator: Clive Grinyer(Head of Service Design, Royal College of Art)

Date and Time: September 14th, 15th and 21st, 2022, 18:00-21:30

Format: Online

For more information, please check the following page:


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